Our Approach
Listen-first
We want to understand what drives you and your business. That's why we take a listening-first approach to uncover the real challenges you're facing. We won't make recommendations for work you don't need.
ask "so what?"
It's a loud and noisy world out there, for a small business owner. And it's a struggle to cut through the clutter and make your brand stand out. That's why we come back to the "So what?" - we'll ask that question (a lot) to help refine your messaging so it's clear, concise and most importantly, heard.
SUPPORT YOU
We don't want to gouge you with high maintenance costs, which is why we won't build websites using complicated systems. Our goal is to empower you to run the technology for your business with confidence and care. With the right tools, you can focus on running your business, not your website.
collaborate
We want to work with you in a collaborative process that's enjoyable for both of us. We'll engage you in the brainstorm and drafting process so you can provide feedback along the way and together, we can create something all of us can be proud of.
We help you take care of your online presence so you can focus on doing what you do best - running your business.
Meet Kylie Woods
Kylie is the Principal of fresh and nimble and she's built brands for non-profits, startups and small businesses alike. Her experience has spanned agency, product management and venture capital.
Kylie's love for "making things" has gone digital! And while the tools in her Make-It box have changed from glue sticks and pipe-cleaner to a laptop and wifi, the drive to create has remained. Kylie is passionate about helping small business owners and entrepreneurs share their authentic online selves through branding.
She's the founder of Chic Geek, a non-profit building community for women at the intersection of technology and entrepreneurship.